Census 2020 Campaign

I knew I wanted to develop a visual language that showcased the Bronx. I started by breaking down the neighborhood using Google Maps and turned them into their simplest forms so that they felt cohesive. It was then applied to digital assets as background elements and used for digital and print. Each element of the design was meticulously structured, allowing for effortless updates and modifications while retaining the brand's intrinsic essence. Whether it be the color palette, typography, or imagery, every component was carefully selected and crafted to maintain coherence and synergy.​​​​​​​